Why You Should Make an Animated Video for Your Business
Adam Shelton
Today we’re going to let you into a little secret – there’s one simple tool that can be used in various ways to help you reach more potential clients; and that tool is animated video.
Marketing teams across the globe are constantly searching for new ways to make their brand stand out from the crowd online. Animated video, when done correctly (this is very important to note), can be incorporated within various aspects of your business, from email campaigns to investor presentations.
Using animated video for business purposes has proved extremely popular with some of the biggest brands worldwide, including the likes of Amazon and Microsoft. But what are the benefits of video marketing?
There are several ways in which an animated video can benefit your business, but here are five of the most important:
1. They are highly shareable
It is extremely likely that the last video you watched was shared with you by someone in your network. So what does this mean for businesses that are looking for a new way to raise brand awareness? Well, video is one of the most shareable mediums available to you which means getting your brand name out into the world has never been easier. With an engaging, thought-provoking video you can reach a wide audience and raise brand awareness at the click of a button.
2. They are adaptable
Video marketing is an effective way to reach people who are on the move. If you haven’t already noticed, video ads are EVERYWHERE. Whether you’re waiting to watch your favourite YouTuber on your way to work or you’re scrolling through LinkedIn on your iPad, video marketing is featured on pretty much every single digital platform you can imagine. The fact that video marketing is able to adapt to each potential client’s device-using habits makes it an extremely beneficial business investment.
3. They are memorable
With a mountain of information available at our finger tips, it can be difficult to remember what you read or saw from one moment to the next. However, stats have shown that retention rates for animated videos are much higher than imagery. In our intro, we mentioned that it is important for a video to be done ‘right’, and by this we mean your video needs to be high quality, entertaining and thoughtful. This means you need a well-thought out video script paired with the very best video animation. Once information has been displayed in video form, it’s hard to forget!
4. You will gain more traffic
One of the most wonderful things about animated videos is that search engines absolutely love them. Videos are a super rich form of media, and search engines like Google acknowledge this by bumping you up the search engine results page. Placing your video on channels such as YouTube and Vimeo also gives users the chance to find you and are much less competitive than Google is. So when it comes to uploading your videos, be sure to always add a website link in the description to help drive even more traffic to your website.
5. They are cost-effective
Not only are animated business videos engaging to watch, they are much more cost-effective to create than professional, live action videos are. In order to create a professional live action video that is suitable for marketing, you must either hire a team of producers to film and edit the video for you (which also uses up valuable time and resources in the form of employees needed for the film itself) or spend your time and money buying professional production equipment and learning how to film/edit professionally.
Video animation is a super cost-effective alternatively – you can simply brief an agency (like us) about what you’re looking for, and we’ll do the rest. Plus, unlike live action, we can bring any scenario to life, so nothing is off limits!
Of course there are many more reasons as to why you should invest in a corporate video animation for your business, but why not find them out for yourself? The team here at Squideo are here to help you discover what video animation can do for your business, chat with our team of video marketing experts today!
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