In the past, we have had clients approach us asking if we create whiteboard style animated videos and the answer is, no, we don’t.

We’re not doing this to be mean or awkward, in fact, quite the opposite! We only want the best for our clients, and we don’t believe that whiteboard videos are the best.

In this article, we will explore what whiteboard animations are and why we don’t like creating them for our clients. 

The reasons we don't make whiteboard videos

Nostalgia Isn't Always a Winner

1. Sure, whiteboards have been a classroom staple since the 50s, but in today's fast-paced digital landscape, viewers crave content that's fresh and engaging. Animated explainer videos should captivate, not conjure memories of school days.

Vanilla Isn't Memorable

2. While simplicity can be powerful in design (just think of Apple), whiteboard animations often fall flat. The monotonous white background and black pen lack the vibrancy needed to make your brand stand out. Colourful backgrounds and elements, on the other hand, inject energy and visual appeal into your message.

Cookie-Cutter Creations

3. Whiteboard videos, by their nature, lack versatility. They all follow a standard format, making it difficult for your message to shine amidst the crowd. Bespoke animated videos, tailored to your brand, offer a unique identity that sets you apart from competitors.

Quality Matters

4. Creating a high-quality whiteboard video requires precision and attention to detail. Unfortunately, not all companies prioritise this, leading to sloppy results. Plus, there is only so much quality to get across with a whiteboard video, as there is a set style to adhere to.

The Superior Alternative: 2D Motion Graphics

Investing in a 2D motion graphics video ensures better quality, making it a worthwhile investment for your business.

At Squideo, we specialise in 2D motion graphics—a step up from traditional whiteboard animation. Our styles offer better quality, brand integration, and entertainment value. While whiteboard videos may seem cost-effective, investing in a 2D animated explainer video pays off in the long run, allowing you to convey emotions and enhance your brand identity effectively.



Ready to Elevate Your Message?

Take the first step towards creating a captivating video by filling out our Quick Quote form. With Squideo, your brand story comes to life in ways that resonate with your audience and drive results.