In the bustling world of crowdfunding, where countless innovative ideas compete for attention and investment, standing out from the competition is more important than ever. 

As the saying goes, a picture is worth a thousand words. But in the world of crowdfunding, an animated video production might just be worth a thousand investments. Whether you need to simplify a complex idea or use storytelling to develop a deeper connection, video content is proving to be a secret for success for many crowdfunding projects.

In this article, we'll dive into the world of animated videos and explore how crowdfunding companies are harnessing their potential to capture investors' attention, convey their vision, and ultimately, secure the funding they need to turn their ideas into reality. 

In this article, you will find all the tips and tricks you need to know about how to use animated videos in the best possible way to reach your goals.

Overcoming Crowdfunding Challenges

One of the biggest challenges a crowdfunding company faces is the ability to build trust amongst potential investors in the turbulent economic market and the rise in the cost of living. Another common barrier is not knowing where to start in building awareness and engagement with potential investors. It can be quite overwhelming, especially when you don’t have much background knowledge of marketing and choosing the right channels for your business.

One of the ways to overcome these challenges is to really understand your business and how it will help to solve problems for your audience or how it will make a difference in their lives. With this, you’ll be able to tell a captivating story to engage and demonstrate to investors why they should consider investing in your startup. With a compelling narrative in place, marketing opportunities become virtually limitless, including putting forward a compelling value proposition to engage and attract investors.

The Rise of Animated Videos in Crowdfunding

While video marketing often brings to mind popular social media platforms like YouTube, Instagram, and TikTok, its potential extends far beyond these channels. In fact, animated videos can be a powerful tool for capturing the interest of potential investors.

Recent statistics show that Crowdfunding campaigns with videos earn 105% more than those without videos. This goes to show the power of visual storytelling in attracting and persuading potential backers. 

In our fast-paced world where attention spans are increasingly short, animated video campaigns are perfectly suited to capture and retain the interest of the most demanding viewer. By injecting key messaging into engaging and digestible content, videos can effectively cater to the modern-day audience.

Benefits of animated video content for Crowdfunding success

Simplify complex ideas

If you have a complex product or need to describe complicated concepts or technologies, then animated visuals can do a far better job of simplifying the information, compared to a person speaking to the camera. 

Watch the example below of how we created an animated video to showcase the cutting-edge work of early-career academics and inspire future participants and investors alike.