Skip to content

Research Hub for Animated Explainer Videos

Our in-house team consists of video producers, account managers, marketing specialists and our directors. The Squid Squad are one big family and we treat all our customers just the same, so you're not just an order number. We work with you to get the best result!

Research

Over the past few years, explainer videos have become a key part of converting your website visitors into customers. Traditionally, explainer video production has been out of reach for most companies because of the cost. Here at Squideo, we’ve done our best to make explainer animation accessible to companies of all sizes, without compromising on quality.

Research

Explainer videos are a key part of converting your website visitors into customers. Traditionally, explainer video production has been out of reach for most companies due to the cost. Here at Squideo, we’ve done our best to make explainer animation accessible to companies of all sizes, without compromising on quality. Whatever your requirement, whatever your industry, we can produce content that tells your story in a truly effective and engaging way, building trust from the moment your visitors click the play button.

Why Use Video Marketing?

87%
of businesses use video content in their marketing strategy
99%
of businesses will carry on using video in their strategy in 2021
97%
of businesses say video has generated online purchases
84%
of brands have acquired new customers through videos on social media

Animated videos are here to stay. Video is one of the most popular forms of content. Animated video specifically can be a powerful business tool, which entertains, educates and engages your target audience. But what results can animated video really achieve?

Free · Online Brief Builder

You know you need a video. Briefing it is the hard part.

The brief builder walks you through the same questions we'd ask on a kick-off call — what it's for, who it's for, and the one thing it has to land. Answer what you can; we can work from as little as a list of key points.

  • Saves as you type — stop halfway and come back whenever
  • Twenty-five questions, and only five that really matter
  • Ends with a document any production company could work from
  • Free, no card, and no password to remember

Start your brief

Two details and you're in. Nothing to install, nothing to pay.

Start my brief

Takes about five minutes. No obligation.

Generate Leads and Sales

Show of your products and services with animated videos and increase conversions by up to 80% Button

Let the video do the talking for you so you can reduce your operating costs by up to 20% Button

Video is up to 85% more retainable than text, so make a video which resonates with your audience Button

Stop repeating your key messages and sales processes so you can really focus on the tasks that matter. Button

Animated Video vs. Written Content

Compared to written text, the retention rate of information delivered through animated video is significantly higher, meaning your audience will remember the information you told them about your business for a lot longer. The story evoked in an animated video also connects with viewers on a more personal level than text alone. You can portray a character that your viewers can directly relate to.

Animated video image against written text image

Animated Video vs. Live Action

Live-action videos are a great way of conveying a message and can connect well with customers. However, to do this you need to source a location, actors, extras, a videographer, an editor, insurance, hair and make-up, a wardrobe... the list goes on! This can be quite a costly affair, particularly if you're a small business. Not to mention that you’ll have to film the scene again if you’d like to make any changes. Animated videos are more affordable to create, quicker to produce, easier to edit and are just as effective as live-action.

animated image of woman doing yoga against real life image of woman doing yoga

Animated Video vs. Still Images

Animation often gives you the extra edge over still images, as anything which is different on social media stands out. You can take this theory and add it to any aspect of digital to replace static images. Animation can be added to your Facebook banner, email signatures, profile pictures in order to capture attention, get an extra edge over your competition and gain a creative edge.

Healthcare Animation NHS Case Study | Greater Manchester Cancer Alliance

by Adam Shelton • 18 June 2026 Discover how animated patient education videos helped Greater Manchester Cancer Alliance simplify complex healthcare information for NHS staff and patients.

by Adam Shelton • 26 February 2026 We analysed 45 UK, US & EU agencies. The average 30-sec explainer video costs £2,960 in 2026. See full pricing breakdown & market insights.

by Adam Shelton • 18 December 2025 See how Squideo helped Minipip reduce training time, boost learner engagement, and scale training using animated explainer videos.

  • Greater Manchester Cancer Alliance Animated Video
  • Minipip animaated trainnig video case study to boost engagement

Are you ready to get started?

Not sure where to start?

What our clients say

5.0
114 reviews
Recycle Ink

Squideo were simply amazing. From the initial point of contact, they were exceptionally contactable and understanding regarding our project. They very quickly understood our goal. We were lucky to take advantage of an amazing offer that Squideo had on and boy did we get value for money. I'd strongly recommend if they have a deal on DO NOT DELAY. You will not be disappointed. Jade & Mark were amazing, friendly and informative and successfully guided us through the whole process exceptionally well. Squideo has a wide range of music, voiceovers and styles. I found that as I was able to style my own video as much as possible the concept was never lost as it could be with other competitors. WE ABSOLUTELY FELL IN LOVE WITH OUR VIDEO, I RECOMMEND THAT IF YOU HAVE A VIDEO PROJECT BRING SQUIDEO GET ONBOARD, IT WILL BE THE BEST THING YOU DO FOR YOUR BUSINESS. Looking forward to working with you again Squideo.

Rick Gaskell

Brilliant - not much more I can say. From the creative to their management and turnaround. So, So happy with the results.

Michael Robinson

I did my homework, to find a suitable company to produce my first explanation video. The quotes I received where similar, but Squideo came back to me with a much cheaper quote. At first, I thought I was missing something, or that there was going to be a hidden cost on completion. But to my surprise, they produced a brilliant 60 second video, working with their script and animation with my input. When the first draft was sent to me, it was better than I thought it would be, and with an option to have one final request for amendments, it's now perfect. Thanks for all your hard work. i will be definitely be using your services again in the future. Mike 1st Car Credit

Dave Chamberlain

An unbelievably good service. Seriously - every step was exactly what I wanted. The end product is better than I could have imagined and it was a fraction of the cost of other companies. USE. SQUIDEO.

Simon Currey

Outstanding experience with a talented team, they were able to realize our vision and more.

Gowon Snyder

Squideo is an excellent company and very easy to work with. Jade and Callum handled my video production and they were great from beginning to end. Jade listened very well and was able to create an impressive first draft from just one initial conversation on the phone, then Callum translated her instructions into a very nice video. They were also very accommodating with making the initial edits and understood exactly what I needed changed. Squideo will be my video production company for life!

Rick Bowers

Absolutely brilliant from start to finish. If you are not using this company, you should be

Dave Newgass

The team at Fifty-Squid did a fab job! I told them what I was after and they produced a fun and engaging explainer video for us. The process was super easy and the communication was great. As a matter of fact, everything turned out so well, we purchased another two videos to be produced! Do yourself a favour....if you need a service like this, Fifty-Squid is the ONLY place you need to look!

Phil Pinder

Provided our company with a Video on our CaaSper products. We are highly impressed with not only the service but the quality and turn around of the video itself. Will defiantly use these lovely people again!

Dewhurst Ltd

Squideo have produced five animated videos for me so far which have been well received by our existing customer base and potential customers. The service and ethos of the team at Squideo has been outstanding, nothing is too much trouble. There communications skills and flexibility is exceptional which has helped me significantly, especially when I’ve been busy. Would definitely recommend animated video to show customers your products and services and without doubt would use Squideo to produce them.

Smart Wolf Ltd

Absolutely fantastic service, they have been brilliant we will be using them again in the future for sure.

Let Alliance

Great experience with the Squideo team. Their creative input was much appreciated despite the amount of amendments and changes we made to the video. They work with you every step of the way to ensure you're left with a great final result. Thanks again!

Triple Protection Guarantee

How the guarantee works
1. Storyboard
Unlimited revisions
2. Visual Concepts
Free set of visual revisions
3. First Draft
Free set of visual revisions