What are the benefits of explainer videos?

Improved comprehension and retention of complex information

Statistics show that videos are way better at conveying messages with viewers retaining 95% of video messages, compared to 10% information retention when reading the text version. This is because visuals in video content have the power to become more meaningful and memorable than presentations or written instructions. This makes animated explainer videos ideal to use in the construction industry, where the workforce and stakeholders will be required to understand complex and important information.

Reduced training time and costs

Hiring professional actors, renting a studio, gear and equipment, sound, and lighting, all cost money and can easily add up the longer it takes to get the job done. With animated explainer videos, you don’t have to worry about any of that, and the video will be just as effective. You can easily change scenes, add/remove sections or update the content based on the latest building regulations. Explainer videos can also reduce training time, as they can convey the same information to your audience in a fraction of the time compared to the traditional formats.

Enhanced client satisfaction

Construction projects often involve complex architectural plans and intricate designs that can be challenging for clients to fully understand Animated explainer videos allow construction companies to bring these plans to life through animations. Clients can see proposed layouts,  building features, a breakdown of technical elements in a more engaging manner and demonstrate construction sequences in an easy-to-understand format. This can help clients to feel more informed and confident, reducing the risk of dissatisfaction.

Best Practices for using explainer videos in the construction industry

• Identify key areas for video implementation: Analyse your construction workflows and highlight all the areas where animated videos can create the biggest impact. This could be safety videos, client onboarding, equipment training etc.
• Personalise videos for your audience: Animated explainer videos can be developed in may creative ways to ensure the videos have the maximum impact on your target audience. For example, visual metaphor’s can be used to describe complex building processes. 
• Ensure the videos are technically correct: Animated videos are simple to update and change based on the latest industry standards and regulations. 
• Keep videos short and to the point: You should aim for an explainer video to be approximately 2-5 minutes long in length. By focusing on a single subject matter, you’ll be able to maximise view comprehension and retention. 
• Optimise the video for mobile: Construction workers are often on the go, so you need to ensure the videos can be easily accessed on mobile devices. 
• Measure and improve: The best way to measure the success of a video is by receiving feedback from your viewers. This can help you to identify key areas of improvement for future development.

Key Takeaways

Within the construction industry, animated explainer videos will not only change the way health and safety material is delivered, but they can also contribute towards a more productive, efficient and safe workforce. It also has the potential to help reduce the number of work-related accidents that are often caused by a lack of knowledge. 

If you’re working in the construction industry and have ideas on how an animated explainer video can help your team develop then get in touch with our production team today.