In the fast-paced world of investing, where every moment counts, and every decision carries weight, capturing attention and effectively communicating complex concepts is paramount.

This is where video marketing emerges as a beacon of possibility, offering investing start-ups a dynamic platform to not just convey their message but to captivate, educate, and inspire their audience.

As an animated video production company, we intimately understand the transformative impact of video marketing in the digital landscape. Let's delve deeper into how investing start-ups can harness the power of video to accelerate their growth trajectory and amplify their brand presence.

The importance of digital marketing

As the digital world does not sleep, investing in online marketing solutions such as video marketing will allow you to connect and engage with yourtarget market 24 hours a day, seven days a week. Whether it's a captivating product demonstration, an engaging tutorial, or a heartfelt brand story, videos have the power to resonate with viewers in ways that text or static images sometimes can't. Plus, with the prevalence of social media and various online platforms, the potential reach of your video content is vast.

After all, more people than ever are communicating, shopping, researching products, and carrying out countless other daily tasks in the digital world. With this in mind, the power of digital marketing content, including visual storytelling through animation, should not be underestimated. 

A report published by Ofcom in 2023 revealed that: “In total, 47.9 million UK adults accessed the internet on smartphones, tablets and computers in May 2023, spending an average of 3 hours 41 minutes a day online.” 

The importance of digital marketing trends

Keeping up with digital marketing trends is critical, especially as the online landscape continues to evolve. With new platforms, algorithms, and consumer behaviours constantly emerging, businesses need to stay ahead of the curve to remain competitive. Adapting and leveraging digital marketing strategies is no longer just an option but a necessity for all companies to stay relevant and thrive in today's digital age.

But why do digital marketing trends matter?

Here are just some of the reasons why digital marketing trends matter:

Changing consumer behaviour: Consumer habits and preferences online are changing constantly, and if you stand any chance of staying ahead of the competition, it’s essential that your digital marketing campaign always aligns with current trends and what your audience wants to see.

Always remain relevant:  In the digital world, it’s vital that you always stay relevant and keep pace with changing trends. You'll likely see better results if your content remains fresh and relevant.

Optimise marketing potential: One of the main benefits of remaining in tune with digital marketing trends is that they provide a whole host of exciting opportunities to leverage cutting-edge marketing tools and strategies.

Finally, understanding current trends can help you anticipate what will be following in the digital world so you can remain one step ahead and maximise all engagement opportunities first.

Video Marketing as a Powerful Trend

Video marketing has emerged as a major trend in digital marketing, largely due to the evolving preferences of today's consumers. With attention spans shrinking and digital devices becoming ubiquitous, visual content reigns supreme in capturing and retaining audience interest.

After all, videos are impactful, engaging, informative, and easy to digest, making them ideal for delivering important marketing messages and making a memorable impression online. Brands that use video content also benefit from increased engagement, which, in turn, boosts ROI.

This can be particularly useful for investing startups for several reasons:

Firstly, videos offer a dynamic platform to showcase a startup's unique value proposition, effectively communicating its mission, vision, and offerings to potential investors. Through compelling visual narratives, startups can captivate audiences, instil trust, and differentiate themselves in crowded markets.

Secondly, video content allows startups to humanise their brand, putting faces to names and fostering authentic connections with stakeholders. By featuring founders, team members, and satisfied customers, startups can build credibility and rapport, crucial elements in attracting investment.

Furthermore, video marketing facilitates broader reach and exposure, enabling startups to amplify their message across various digital channels. Whether through social media, email campaigns, or targeted advertisements, videos have the potential to go viral, exponentially increasing brand visibility and attracting the attention of potential investors.

Lastly, video marketing's measurable nature provides startups with valuable insights into audience behaviour and campaign performance. By analysing metrics such as views, engagement rates, and conversion metrics, startups can refine their strategies, optimise their messaging, and ultimately drive better results.

The art of visual storytelling, video types and how they help start-ups

There are lots of different video types that can help start-ups achieve their marketing goals. Here are just some of them:

Product Demo Videos: Product demo videos are designed to showcase your product's features and demonstrate them in action using high-quality visuals.

Brand Story Videos:  Brand story videos are a great way to share your start-up's story, mission, and values.  This will create a memorable first impression and help potential customers connect with your brand from the offset.

Customer Testimonial Videos: People buy from people, and customer testimonial videos are a great way to build high trust and credibility with potential customers. Of course, this marketing tactic is a fantastic way to shout about your greatness!

Social Media Videos:  Social media is now considered one of the most powerful platforms for connecting and engaging with your customers. Social media videos are ideal for creating eye-catching content that can be tailored for different social media platforms.

Case studies

Explainer videos are a secret weapon in the world of digital marketing, as they tell the audience a story. With moving graphics accompanied by an engaging voiceover, complex messages become broken down into a format that is easy to understand, digest, and remember.

Explainer videos can benefit start-ups by creating more brand awareness, generating excitement about a new product or business concept and showcasingonly the best features in the right way.

Here are some of the brands that we have helped:

MooFree

MooFree came to us looking for an impactful video to showcase its new branding for its dairy-free chocolate range. They wanted to create brand awareness and generate excitement about their new look while promoting their product line. We used a mix of static and moving assets to create a heartwarming yet quirky animation for MooFree. 

Qiiosk

Qiiosk was founded in 2021 during the COVID-19 pandemic. Its primary function is to make it easy for restaurant, cafe and bar guests to order food and drinks and pay straight from the table simply by scanning a handy QR code on their smartphone. This meant bars and restaurants could stay open during the pandemic by serving guests using table service only. qiiosk came to us wanting an animated explainer video to explain how the app worked, its benefits to customers and how to download it!

If you're a startup and you want to benefit from an animated explainer video like the examples above, get in touch with the Squideo team today!

Stint

Stint was founded by two university students in 2018, who found a gap in the hospitality sector market. Stint is an app targeted specifically at students who need temporary jobs to earn extra income while they’re studying. They came to Squideo looking for an animated explainer video to explain the concept behind their app, how it works, and how to use it. We recreated the app in a more simplified way to promote the app and encourage viewers to start using it!

Why Choose Squideo for Your Animation?

At Squideo, we create professional, goal-orientated, bespoke animated explainer videos that entertain and engage target audiences. Armed with a wide range of skills, we are experts in creating the ultimate digital marketing synergy, offering a range of extras such as full scripting and copywriting, thumbnails, and bespoke animated business logos.

From lead generation and gathering feedback to immersive E-learning, we can help elevate your brand with intuitive interactive videos that will propel you above your competition.