8 of Our Favourite Product Videos Created for Video Marketing
Adam Shelton
In today’s blog, we’re going to reveal 8 of our favourite product promotional videos.
From time to time, a video advert comes along that you simply can’t get out of your head. For a brand, that’s their job done, for everyone else it’s a whole new competition. All of these videos have been created to promote different products, from food to trainers. Some of these videos are animated, others are live-action as although we do love animation, we can appreciate that live-action video can also be a fun way of promoting a product.
1. The Greggs Vegan Sausage Roll
In January 2019, Greggs took the UK by storm with the introduction of their vegan sausage roll. Although many were sceptical about the actual taste of the product, this video advert certainly had people intrigued and more importantly – talking about it. The Greggs team did a great job of sparking conversation by sharing this video ad with the online world which is why it’s one of our favourites (plus, they are delicious!)
2. Innocent Super Smoothies
Bright bold and fun, Innocent Drinks get their video marketing right every single time. This short video advert quite literally bursts with colour and positivity which is something we like to see from product videos. With a combination of the product itself and delicious fruit which forms the list of smoothie ingredients, Innocent Drinks and created a video marketing masterpiece with this one. We would like to thank Innocent Drinks for proving that a product video advert does not need to be dull in order to be taken seriously.
3. Shot on iPhone 11 Pro — Apple
Using celebrities to promote products is in no way a new phenomenon, however in their latest ad, Apple have taken things a step further. This innovative video advert uses the product they are advertising to film the advert itself, starring the queen of pop herself, Selena Gomez. In this video, Apple are letting the quality of the production do all the talking for them in order to advertise their latest product. This is a cool twist on modern advertising and we are here for it!
4. Happy Meal | McDonald's UK
Here we have an animated product video created by McDonald’s UK. In this video, the famous Happy Meal is brought through animated video and can be seen interacting with different Teeny TY toys. This video is fun and colourful so that it appeals to the audience intended which is children. As many of McDonald’s videos are live action, this is a welcome change and we love the style of animation used to create this product video.
5. Amazon – #BeforeAlexa
The #BeforeAlexa video that Amazon created especially for the recent Superbowl game is one of our favourites to date. It features celebrities, humour and most importantly – a killer video script. We like the fact that Amazon have truly thought outside of the box (no pun intended) for this product video. Although we could have listed one of their classic Alexa demo videos, we chose this as it is a prime example of how to use video marketing cleverly to promote your product without making the entire advert about the benefits and usability.
6. Cadbury Dairy Milk Oreo: Simply #BetterTogether
At number six we have a lovely animated tale created by Cadbury. This animated product video follows the journey of ‘two best friends’ (namely Dairy Milk and Oreo), as they experience different activities with one another. At the end of the short clip, a character eats both the Oreo and Dairy Milk in one bite, to symbolise the #BetterTogether notion. This sweet, emotive tale is enough to make anyone fancy a bite of chocolate, which is why it’s on our list!
7. The Story of Vans
Vans launched this product showcase video in 2016, but it is still one of our favourite examples of product marketing/animation to share. The Story of Vans takes us through the journey from where Vans started 50 years ago to where it’s ended up today. By telling this story through animation, Vans have been able to create incredible scenes that they would not have been able to capture through the limitations of live-action production.
8. PhD Supplements Smart Bar
Finally, we have this amazing animated product video that Squideo created for popular nutrition brand, PhD. PhD approached us with a brief to create an eye-catching video which reflected the versatility of their Smart Bars and we think that this animation hit the nail on the head. With sleek transitions and pops of colour, this video is sure to stop any scroller in their tracks.
If you have a product you need to promote, an animated video could be the most powerful tool ever to get your message across to your target market.
Our talented team of animators have created hundreds of videos, showcasing products, Saas models, software and apps. Get in touch with our team today to find out how we can help you.
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