Why Sales Videos are Essential for Business Growth
Selling a product or service is key to generating revenue and increasing those sales numbers can have a positive impact on your business growth.
Many businesses use digital channels to reach their target audience through tailored marketing campaigns, delivering different messages depending on where prospects are in the sales funnel.
However, HOW you deliver your sales messages can have a direct impact on the first impressions of your audience.
Boring your audience with long realms of text to educate them on the benefits of your product and service can cause users to leave your website or landing page, which is why businesses have turned to video.
Sales videos help to support your message, showing your audience exactly why your product or service solves their problems.
Video is interesting to watch and portrays your brand’s characteristics. A stand-out sales video can help prospects remember you, so you’re front of mind when they’re ready to buy, making it a perfect form of content to help generate sales.
It’s known that featuring a video on your landing page can help to increase your conversion rate by up to 80%, so it’s certainly worth investing in an animated sales video.
At Squideo, when we create animated sales videos for businesses, we focus on the ‘why’.
- Why should your audience watch the video?
- Why does this product or service solve problems?
- Why does your audience need this?
- Why are you different from competitors?
- Why should they take the next step in the sales funnel?
We’ll delve into what makes your product or service a necessity, pull out your main USPs, key features, and benefits, and highlight these in the video, leaving your target audience full of excitement.
We work with you to produce a competitive sales video based on proven advertising principles. Our sales videos are the perfect way to pitch your sales offering to an audience of prospects.
Our videos are created bespoke to you, are delivered in around 6 weeks and we have a cost-effective pricing structure, allowing you to generate an attainable ROI.
