So, here’s our 8 of our favourite website explainer videos of 2022:



1. Simba

Simba created a short explainer video for their website to showcase their hybrid mattresses. This explainer video explains the technology of the mattress and why it’s so comfortable through a mix of animation and stock footage. This lets you see the materials and structure inside the mattress, while the animated elements provide an insight into their brand personality. 

2. Tropicana

Tropicana created this short explainer video to promote their fresh orange juice product. As Tropicana are a well-known brand and has a well-known product, they don’t need to explain what it is, they just need to remind you that they’re there! This video does it perfectly, by featuring a woman taking a sip of Tropicana in the morning and feeling like she can conquer anything. 

3. Xero

Xero created this website explainer video to explain the main features and benefits of their accounting software. In this website explainer video, Xero has gone against the grain, avoiding the serious, corporate style of accounting and utilising bright colours and comical elements to create an enjoyable video. Using a series of close-ups, humour and screenshots of the software, this video isn’t just informative, but it’s entertaining and engaging – well done Xero! 

4. Buffer

Buffer is an online software that helps content creators and businesses get further insight into their social media accounts and make posting easier. They created a website explainer video to highlight the problems current social media account managers face and show how Buffer helps to solve the problems. The video is extremely aesthetically pleasing to watch, with a clean colour palette and smooth transitions.

5. BOSH

BOSH is a plant-based brand created by two chefs who create vegan recipes to share with the world. Rather than writing all their recipes in text, the BOSH team leveraged video to captivate and build a loyal audience through social media. They have featured their recipe explainer videos on the homepage of their website to let users who exactly what they do and show off the recipes they can expect in their cookbooks. 

6. Guinness

Guinness created this website explainer video to promote their new product, Microdraught. In this explainer video, they use the classic Guinness branding we know well, with the dark background and big, bold text. They mix in live-action filming of the Microdraught being used with the animated liquid background to create a video that doesn’t just educate you on the product, but makes you feel more connected to the brand. 

7. Better Space

Better Space used a website explainer video to promote their wellbeing app. Using a simple illustrated style, the video tells the story of Jess, who is struggling to sleep, and her work is suffering from it until her employer implemented better space in the company to provide employees with ways of feeling better. Better Space re-created its app in the same illustrated style for style consistency, without losing the educational elements. 

8. Squideo

We couldn’t mention the best homepage videos without mentioning our own! Our talented team at Squideo created a fantastic website explainer video to outline the main features of our animated explainer video company and what we offer. We stuck closely to our brand colours to help it become recognisable to new prospects and outlined our service in less than a minute! 

If you feel your website is missing an explainer video...

get in touch with the Squideo team today to find out how we can help you.