The 10 Best 2022 Animated Promotional Videos to Inspire Your Video Marketing Campaigns

Adam Shelton

An animated promotional video is a key tool for enticing your target audience to choose your product or service. Online video is the fastest-growing method of advertising online, and a promotional video is perfect to drive your sales, increase brand loyalty, and promote trust with your audience. The possibilities are endless!

woman promoting her services in a moile phone

Unlike an explainer video, an animated promotional video doesn’t always have to focus on a product or service. An animated promotional video can be an entertaining or educational piece of content which gets people talking. Share it on social media and remind customers why you’re their preferred choice.

Squideo has collated our pick for the 10 best animated promotional videos released in 2022. From big brands with big budgets, to small brand with small budgets: there’s plenty here to inspire your video marketing campaigns

10. McDonalds | Inner Child

McDonalds created this heart-warming 3D animation for their Christmas campaign. It shows a mother and son in the run up to Christmas, bonding over a meal from a McDonalds drive-thru, where the son saves his carrots to leave out for the reindeers. This promotional video got plenty of media coverage and was credited as a tear-jerker. Creating a promotional video with an emotional storyline is a great way to get people talking about the brand. 

09. Burger King | Rebrand

Burger King created this animated video to promote their new rebrand. This branding evokes a retro style, and is more minimalist than their previous branding. It emphasises a sustainable way of producing food, bringing this retro style into the modern setting which Burger King now operates in.

08. Innocent Drinks | Blue

Innocent Drinks’ video promotes a new product: a blue smoothie. They play on the fact that their smoothie looks slightly green, even though it’s called a blue smoothie. This memorable advert successfully made the new Innocent Drinks product recognisable in shops, where it encourages consumers to go and decide whether it’s really blue or actually green. 

07. Google | Google One 

Google created this animated promotional video to advertise Google One, their new storage portal for Google Drive. Google’s 2D animated video entices new customers to download the portal and use their cloud drive, demonstrating the benefits of their product and its ease-of-use. The minimalist animation is fast-moving and eye-catching.

06. Derricks | 4G Inspection

Derricks’ comical 2D animated promotional video advertises their 4G inspection service. Rather than creating a video which outlined their products and services, they decided to go down a comical cartoon route, to highlight the importance of their service. It’s cheesy enough to be memorable, so you remember the brand.

05. ALDI | The Tale of Ebanana Scrooge

Aldi’s annual Christmas adverts have become much loved, especially when Kevin the Carrot appears. This video parodies ‘A Christmas Carol’ by Charles Dickens, and was created by Aldi to raise money for the charity Barnardos. Their promotional video also reminds customers where to go to get their Christmas groceries!

04. Reckitt | Visual Identity

To promote a change in their branding, Reckitt released ‘Visual Identity’ which promotes their new image and explains the reasons behind this change. With the use of bold colours, typography, stock footage and screencasts, this upbeat and exciting new video is a pleasure to watch and teaches viewers a lot about the brand. 

03. Moo Free | Dairy Dodging Choccy Chompers

Moo Free Chocolates wanted a 2D animated video which promoted their new and improved branding which was introduced to celebrate their tenth anniversary. With a mix of bright and colourful animation, this video shows off a display of Moo Free Chocolates’ products, their core values and new branding.

02. Heinz | Can Size For Every Aussie

Heinz’s high-quality 3D animation video is unforgettable. It takes the viewer on a journey with a character who works at the Heinz factory. He makes different sizes of the beans tins to suit different times of his life, whether it’s to share with his girlfriend, give to a baby, or for his teenagers to make a toastie. Reminiscent of a Disney or Pixar cartoon, it’s a delight to watch.

01. qiiosk | Information Everywhere

qiiosk’s 2D animated video promoted their booking app and showed potential clients how to use it. This promotional video is quick and sleek, telling the story of how qiiosk benefits its users through icons alone, while still being interesting and entertaining!


Get Started With Your Video

Ready to create a unique animated promotional video of your own? Watch the video below to get a better understanding of how Squideo can help promote your business, then get in touch with us to find out more!



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