Does an explainer video have to be animated? 

At Squideo, we specialise in animated explainer video for businesses. This is because animation allows us to create or represent ANY scenario which may otherwise be unattainable or unrealistic through filmed media. This includes simplifying processes, concepts or even providing an overview of who you are and what you do.

Using animated characters, typography and every single necessary element, an animated explainer video can explain your service, process, or promote a product in a way which is engaging, informative and leaves your customers hungry to buy.

Check out the below example of an animated explainer video we created for Cyberlab. This corporate explainer video was made to showcase their Cyber Security service using sleek, minimal animation. 



We also focus on cartoon style animated explainer videos, check out this explainer video we created for Tardis 4G, where the Wi-Fi box was personified to make the video more memorable, something on achievable through animation. 



We’ve talked about how animation is a fantastic and flexible way to advertise, but what if an animated style simply doesn’t suit your business?

As part of our service, we also create stock footage videos, leveraging pre-created stock footage clips to give the illusion of a filmed video. This is great for product promotion, or if your brand is more on the corporate side and features human imagery and photography.  

This is also true if your target audience is slightly older, as the animated style is more popular amongst a target audience of a younger generation.  

See the below example we created for LinQ Sport which showcases their sports brand via a stock footage video. 



We also created this example for natural origin, mixing imagery of their product with stock footage of skincare to complement their video goals and brand message. 





As you can see, no matter the visual format, an animated explainer video is still engaging, entertaining and retainable, the format of the visuals rely simply on your brand guidelines, target audience and message. 

If you’re looking for an explainer video for your business, get in touch with the Squideo team today!