Educational organisations follow specific curriculums to teach people new skills and knowledge in a required timeframe.

This means learning material needs to comprehensively explain complex subjects, in a way which isn’t overwhelming for students, so it can be absorbed, retained, and implemented in their everyday lives.



1. As part of the learning curriculum

Videos can help to break up long, lengthy lessons or lectures helping to keep students interested in the subject matter. Because animated explainer videos can be bright and colourful with catchy music and an engaging voiceover, this is more entertaining than reading text from a board or listening to someone speak for long periods of time. This means it can give students brains a break, ensuring they continue listening to the lesson and stay engaged. 



2. To recruit new students

Recruitment videos are often used by universities to help encourage new students to join their organisation for further learning. This could include pictures of the campus, benefits and USP’s, what extra-curricular activities they offer and what makes them stand out from other universities. These videos can be used on their website which could also help to improve their online presence, as part of a social media campaign and sent to student who are enquiring about the university. 



3. As part of an induction or welcome pack

When students first join a school or university, it can be overwhelming. They are faced with a new location, new classes, new student, new learning materials, new software, the list is endless. By including videos in a welcome pack, this can help explain to students what they need to do, where they need to go and inform them of basic processes, which might be missed in lengthy bulks of text. 



4. How-to videos

Uploading assessments to student portals for submission can be daunting. Students know they need to do this correctly, or their assignment may be rejected, they could miss the deadline date, or miss out key information such as the correct referencing format. By showing students how to do this via a video can be extremely helpful, as you can include screencasts of the portal showing them exactly what they need to do, where to upload the assessment and which buttons to press. This can be more comforting than reading a long list of instructions which can be overwhelming and confusing. 



5. Staff Training

Whether your staff or new, they need refreshing on your processes or whether you have a new system which needs to be learnt, animated explainer videos can be used to train your staff in any educational institution. Videos are a great tool for training, as unlike a face-to-face lesson, they can be saved and re-watched at any time. Plus, they can be watched at anytime they are needed, instead of taking time out of the day to round up all your staff and saving the time of a senior employee from planning, locating a space, and delivering a group training session.



6. Fundraising

Often, schools or universities need to raise funds for new learning materials, equipment, or even buildings. To do this, donations from the public can greatly help educational institutions achieve their fundraising goals. Animated explainer videos can greatly help support fundraising, by explaining the cause, creating a preview of what the money will go towards and encouraging viewers to donate. 



If you’re an educational organisation and you’d like to make the most of animated video, get in touch with the Squideo team today!