No matter whether the video is to train your staff, boost your sales or any other reason, an animated explainer video will bring a whole host of benefits to your business.

1. You can create any scenario

Animated explainer videos are created using graphics which are put into motion to create a moving scene. The graphics used can either be selected from a pre-created graphics library or illustrated by hand and transferred to a production software. This means the flexibility is endless with the scenarios you want to create through animation.

This is ideal for describing pain points, relating to customers and showing exactly how your product can be used, which may not be achievable or be out of budget to create thorough live action. For example, if you wanted to show how your product detects a fire, animation is the perfect way to show this, without having any actors involved, sticking to health and safety regulations and sourcing a location.

2. They’re highly editable

Change is a crucial part of any business. Keeping up with the demands of customers and the ongoing evolution of technology means businesses must move quickly to stay competitive. This also means updating and expanding product and services, investing in different functions of the business and even changes in management.

Due to how they are created, animated explainer videos can be easily edited, so if you’ve had a logo change, a product change or pricing change, your video can simply be amended and rendered out in a matter of hours. At Squideo, we understand businesses need to adapt to change, that’s why we store all editable video files on our system for 24 months.

3. You can overlay a professional voiceover

Usually, an animated explainer video starts with the video script. This is because the script forms the skeleton of the video, ensuring the messaging stays targeted, relevant and on-brand. With a professional voiceover artist reading your message, this helps your video to stand out, look professional and helps to keep your audience engaged.

You could also relate further to your customers by sourcing a voiceover in a specific accent to match your brand or the audience its targeted to. If you’re a global brand you could have your voiceover recorded in different languages to widen your reach and capture audiences from a specific country.

4. Music adds to the message

Every organisation is different, so your brand voice, business culture and core values should be too. If you’re a business which has clean, sleek and serious branding, that’s usually to reflect the culture of the business, the product they provide and the audience they want to appeal to. This is also true if your branding is more on the fun, quirky and eccentric side.

As well as featuring your brand tone of voice in the script, colours, assets and graphics in the visuals, music can help to convey a feeling you want to represent your branding in a way which an image cannot.

5. They help your organic rankings

As video is a rapidly growing media format, Search Engines like Google have begun to favour videos over other formats of content when showing organic search engine results. This means, if you feature a killer video about a topic you want to rank for, the more possibility of Google showing this video in the top of the SERPs.

Videos can also impact your on-page SEO by increasing the amount of time spent on the page and reducing the viewers bounce rate. We recommend adding a video to eve

6. They’re cost effective

Depending on who you choose to create your animated video, they can be a cost effective method of showcasing your product or service. Due to the nature of the industry, prices vary across an extremely wide range, so you need to decide yourself how much you’re willing to spend.

If you’d like it done quickly, using a template video software you could hire a freelancer, however the quality could potentially be low, they may not communicate during the classic working hours, and you may be bound by the terms of a third party freelancer website.

If you have a large budget, you may prefer to go to a high-end animation company but be prepared for the price to be a lot higher than you may anticipate. This does however mean you will receive a high-quality animation using all bespoke assets which have been created specifically for your video.

At Squideo, we sit in between the above two options, offering a high-quality product for a lower price than our competitors. This is simply due to the fact we have perfected an efficient process which means we can create a goal-orientated, bespoke video in a short time frame, passing the costs back to our customers.

7. They grab attention

Do you remember when you were a child being mesmerised by cartoons? Most children love seeing the bright colours, moving images and happy music, so seeing this style of video as an adult can ignite feelings of nostalgia.

As humans, we lined to be engaged and interested in something, for us to want to pay attention and remember it. Some people struggle to digest big blocks of black and white text, they scroll straight past boring images, and simply zone out when listening to something boring.

Animated explainer videos team colourful moving images with a punchy voiceover, hitting two senses rather than one, so your viewer is more likely to stay watching it.

8. They can be condensed into short snippets

If you’re thinking about utilising an animated explainer video for your business, remember to make the most of it. You can utilise the same one video different ways, so don’t just place it on a website and leave it!

You could task the video creator to cut out a short thirty second summary for social media you could use stills of the video on your website or landing page for consistency, you could take a five second snippet and create a GIF for an email campaign.

9. They target different learning methods

According to the VARK model, there are 4 different types of learning styles:



• Visual
• Auditory
• Reading and writing
• Kinaesthetic

If you’re giving a presentation, doing a sales pitch, or trying to educate your customers, sticking to only one of these learning types i.e. reading a block of text, or speaking through a presentation with no visuals, you’re eliminating learners by not appealing to their specific learning type.

Animated videos appeal to visual, auditory, and reading and writing learners, by offering sound, visuals and text at the same time.

10. They can boost your conversion rate

It has been said that featuring a video on your landing page can boost the conversion rate by up to a whopping 80%! This is because video an excellent way to engage your users, generate interest about a product or service and set your audience on a path to purchase.

If you’re ready to start your animated video journey and make the most of all the above benefits, get in touch with the Squideo team today to find out how we can help you!