Why You Should Avoid DIY Software to Create Your Animated Video
Adam Shelton
This article will explore the disadvantages of using DIY video animation software and the detrimental effects it can have on a business.
Video animation is a fantastic tool to have as a part of your digital marketing strategy and there are plenty of incredible agencies and freelancers available to create this for you. However, in recent years, many businesses have opted to create animated videos in-house, using do-it-yourself (DIY) video animation software.
Although there are tonnes of websites and pieces of software available to help you easily create your own animated video, it does not necessarily mean you should be using them for business purposes.
DIY animation software has been designed to help businesses who don’t perhaps have the budget required to hire an agency or freelancer to make an animated video for them. This software can be found in the form of websites and even mobile apps.
DIY software could negatively impact your brand image
Although creating your very own animated video may seem appealing in terms of cost-effectiveness, it could have serious consequences for the reputation of your business. When sharing a video with the world, you are sharing a piece of your brand; this means that if you share a poorly made amateur animated video people will begin associate this with your brand which could cost you potential customers/clients.
Poorly made animated videos are bound to reflect poorly on your brand which could mean you lose out on perspective clients and customers. After all, if they see that your marketing content is badly made, they may not trust your judgement when it comes to their business.
Poor-quality videos don't generate an ROI
Quality is one thing that is essential when creating an animated business video as you want your brand to be reflected in a positive light. Animation agencies and freelance animators’ however, possess the skillset and knowledge needed to create an engaging and effective animated video, and they also have the experience required to ensure the video is of the very best quality.
Many things are required to ensuring that your video is of the highest quality, one of the most vital being time. For those of you who have never witnessed an animated video being created; you should be aware that the process from start to finish is extremely time-consuming and complex. From getting the script perfectly suited for the intended audience to even ensuring that your video is rendered out perfectly, there is a lot to consider.
So, what does this mean for you as a business?
Well, if you do opt to create your own DIY animated video, not only will you be spending valuable time learning how to use the software, you will also have to come up with a killer video script, gather your branding, find your fonts and much more. This could mean a lot of time spent away from your clients and customers, focussing on a video which may or may not even work for your businesses.
Creating an animated video for your business should not be taken lightly. An animated video is a marketing tool that is a reflection of your brand, which is why we advise you using a professional team of animators to ensure you get the very best video.
Here at Squideo, we strive to deliver the best quality video animations at the very best prices. Get in touch with the team today to get a high-quality, professional video for a low cost!
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