To make employees feel valued, create a happier workforce, and build trust among colleagues, you should ensure key information is being shared with staff at every level of the business.

Giving constant company-wide announcements in email format can feel impersonal and becomes boring for employees to receive each week.

That’s why many businesses choose to include animated explainer videos in their internal communications strategy. 

Why is video an effective tool for training?

1. Every viewer gets the same message

If a training video is created, it can be shared and reused for new staff for as long as it remains relevant. This removes the need for an expert to deliver group training sessions over and over, where crucial information may be missed.

2. They can be saved and re-watched

Training videos can be saved by the viewer and re-watched whenever they need to refer to the training or refresh their knowledge of the situation. This wouldn’t be possible from a group training session, as the employee would have to purely rely on notes they took in the session which may not be as comprehensive.

3. Perfect for remote workers

Training videos are ideal for remote workers, as they do not need to travel to attend regular training sessions or seminars. Video bridges the gap between the office and remote working as step-by-step instructions are a lot clearer and more comprehensive on video than they are using simple text and images. 



In addition to the above benefits, video not only is more entertaining to watch, but the information is more retainable, meaning your staff are more likely to remember the content. Users across the globe watch hours of video content a day, so it’s a medium they’re used to receiving and absorbing information. 



So, how do you create videos for your internal comms? 

There are a few ways in which you can create internal communication videos. If you have the time and resources, you can use a DIY video to create your internal comms videos. However, you need someone on the team who is creative and has knowledge of how to make a good video, otherwise they will look poor and lack engagement. 

Another alternative is it partner up with a Video Production Agency to create your videos for you. Many video agencies have the knowledge and capacity to create either a one-off video or a series of videos for you each month.

Once you have discussed the style and provided them with your branding, it should a straightforward case of providing the agencies with your scripts each month and let them work their creative magic on a super sleek, engaging animated explainer video. 

If you want to discuss adding video into your internal comms strategy, speak to a member of the team here at Squideo today!