Animation is a powerful medium for storytelling, and a well-crafted story is ideal to build brand loyalty and B2C relationships. Consumers are less interested in listening to ordinary promotional messages and prefer to watch videos that tell compelling personal or brand stories. The ideal way to do that is with an animated video. Animated videos allow you to experiment with various styles and effects and puts no limitations on your imagination.

What is a Businesses’ Story?

Creating an animated business story has a lot of benefits, so let’s explore a few of them. One of the best reasons to create a video is to show off your company’s accomplishments. 

It’s a tough world for any business to survive in, and the older your company is the more impressive it becomes. It puts you ahead of your competitors. Won any awards that are hidden away at headquarters? Instead of taking them on a tour, talk about what made you a winner and set yourself even further apart from other contenders vying for their custom. 

Taking your customers and clients through the story of your business humanises your brand, especially if you focus on the story of the company founders and other people instrumental to its development. This lets the audience forge an emotional connection to these people and become motivated to see the continued success of their business. 

Animating your story also saves a lot of time. Instead of creating content for anniversaries and answering the same questions in business profiles and interviews, roll out the video. And don’t worry about it becoming outdated. The beauty of an animated story is that extra frames can be added over time as more accomplishments are accrued. 

What Story to Tell?

The world is full of stories, and choosing the right one to tell is important. Businesses, big and small, have a lot of milestones and accomplishments behind them. So, what story should your animated video focus on?

1. A Tale as Old as Time

Been around the block a few times? An animated video can quickly encapsulate a company’s history, tracking every step from its foundation to its present activity. Showcasing your longevity will demonstrate to an audience that your company is here to stay; and highlighting your accomplishments will establish you as a forerunner in your field. 

This can be a brief tour, such as this video by Kiehl’s, the American cosmetics brand. It explains its foundation then takes viewers through the introduction of new people and the creation of its most popular products. 

Want something more in-depth. Look no further than The LEGO Story, a seventeen-minute long animated video which takes viewers along the entire journey of this company. It’s certainly too long for a television advert, but that hasn’t stopped the video getting 58 million views on YouTube. 

2. Paint the Town…

Major overhaul? A change in directors, logo, name or branding? Transition your customers and clients through this rebrand with an animated video. Create a narrative which explains the reasoning for these changes and makes your audience excited to become a part of your company’s future. 

Burger King launched its new logo and brand guidelines with a punchy video that showcased its new graphics, uniforms and chain interiors. 

When delivery service Hermes rebranded to Evri, a massive campaign went out to publicise the name change and answer the inevitable questions for the reason behind it. The advert focused on customer service, as the business tried to leave its unfavourable brand reputation behind. 

3. I Do Solemnly Swear

For Starbucks’ 50^th anniversary, they launched a short video that took viewers through a brief visual tour of their past before focusing on their future commitments to sustainable products. 

As public scrutiny on businesses grows, due to social media exposing their unsavoury practices, some companies have taken the opportunity to refocus their story to put them in a more favourable light. This could be like Starbucks, looking at environmental sustainability, but can also focus on other topics such as providing a living wage, a commitment to health and safety standards, or aligning with social movements. Apple has long committed to being an inclusive workspace, which is a story they tell in the following video.

4. Come Together

2023 marks the 100^th anniversary of the Walt Disney Company. Its advertisements have largely focused on encompassing this vast company, rather than focusing on its history. By compiling references to the multiple studios Disney owns, this video shows the story of the world’s most successful media conglomerate. 

Get Started with Your Video

Convinced a product explainer video is right for you? Watch the video below to get a better understanding of how Squideo creates explainer videos to suit your project brief. 

Get in touch with the Squideo team today to find out more!