Leaving the video content to your customers is a great way to not only save time and money from creating your posts in-house, but also helps to build trust with your future customers.

Having your previous customers talk about a genuinely positive experience and satisfaction with their purchase helps to influence future purchases. If your consumers can create video content for their own social media channels, you can re-share it to gain more visibility on the post whilst also promoting their page, it’s a win-win! 

Other ways to leverage user generated content is to repost images on your story (we’ll talk more about this later) with an interactive element such as a poll or vote. If you’re a smaller brand, you can aim to get more user generated content by ensuring your product is Instagrammable:

“Visually appealing in a way that is suitable for being photographed for posting

on the social media application Instagram.”

This could be through the packaging, your branding, or even the product itself. However, if your business is on the more corporate side, you could send your products out to vloggers, reviewers, or YouTube influencers slightly before its released and ask them to do a review to generate some excitement about the product and you’ll also get some good customer feedback for future projects.

Over time, this user-generated content builds consumer trust and influences purchase decisions. And finding brand advocates can be easy with the right approach! Offering incentives, working with influencers, creating referral programs, and simply asking are all ways to get satisfied customers on board with sharing stories and videos about their positive experiences with your brand.

As many of us watch videos in quiet spaces, so sound on videos can be disruptive. If your viewer is unable to play your video out loud, they may just scroll straight past, so you need to optimise your video for no sound. 

It’s stated that around 85% of users watch videos with no sound, so for this reason, its essential in 2022 that your video can still be understood with the sound off, and that’s where captions come in.



There are several ways in which captions can be implemented.

You can overlay subtitles on your video which will be added to the actual video file. You can activate closed captions, which are similar to subtitles, however closed captions include all audio within the video i.e. sound effects.

Facebook automatically plays all their videos on mute, so they include a closed caption option on all videos to activate subtitles. YouTube also offers the option to add subtitles or closed captions during a video upload, or the viewer can switch these on themselves. 

Social media stories are short pieces of media content which are only available for viewing for 24 hours. This means they are usually personal, engaging pieces of content which offer a more casual and personal touch such as behind the scenes content, customer reviews, product unboxing, product promotions and user generated content. 



Ask your customers to tag you in their posts and stories, so you can repost user generated content to your story. This helps your brand become more reputable, trustworthy and builds loyalty with your customers.

Social media stories also offer a great way to interact with your customers for product research, customer feedback and Q&As. Here your followers can vote on one product vs another, ask questions before they buy, tell you want they want to see next from your product and get answers to frequently asked questions. This is much easier than trying to get previous customers to fill out a survey or take part in market research and it gives you instant results! 

By ensuring all your videos have a clear goal in mind, you can make them relevant to your customers. This could be answering frequently asked questions, creating an explainer video about an area of common confusion, and addressing topics which are related to your brand. Overall, your video needs to be engaging and relatable to your target audience to ensure they stay engaged. By creating a clear goal for the video, you can be sure it stays relevant to the topic in mind.

When it comes to SEO, consistency is key. Posting regular content helps Google to recognise that your website is up to date, active and the information is being constantly refreshed, giving a better user experience than a website with old and irrelevant content. It also helps to share your content via social media helping it become more visible, and if other people share it, this means it’s useful, so Google will be more willing to put your videos higher up the page!

Next, be consistent. Just like traditional SEO content, consistency is a sure-fire way to help boost your rankings. Create video content frequently and always publish it to your website where it will help boost traffic.

Finally, technical optimisation isn’t something which should be forgotten. Keywords should be added (but not stuffed) into your video descriptions, add an engaging thumbnail to encourage users to click play, add an appropriate title tag and respond to any comments your video receives!

You may have often heard or read ‘keep it short and sweet’ by us, but in 2022 videos need to be shorter than ever! Many users like to flick through the ‘Reels’ section of Instagram, which allow you to upload creative, entertaining, or educational videos short videos.

We couldn’t mention short videos without mentioning TikTok. The rise of this social media platform is purely due to the creation and success of short-form video content. With millions of active users each month, its safe to see just how popular video is, and why it needs to be included in your video marketing strategy in 2022.

Check out this complication of short TikTok videos below and you'll see why it keeps users gripped!



At Squideo, we specialise in creating video content for businesses around the globe, and have worked with businesses of different sizes, industries, and budgets. Check out our awesome video examples to see what we've made for businesses like yours.

If you’d like to get your own professional video content created to complement your video marketing strategy in 2022, get in touch with the Squideo team today!