The Ten Best Animated Explainer Videos of 2022 So Far
Updated: 24th October 2023
During the first few months of 2022 we have seen some of the most incredible creative talent displayed in the form of animated explainer videos.
The
team here at Squideo want to share with you guys what we believe are the ten best animated video examples of 2022 thus far; with hopes that you will be inspired to make your next animated video project the very best yet. This list includes a number of corporate giants and SMEs!
Here are our 10 Best Animated Explainer Video Examples:
10. Kurzgesagt – In a Nutshell: The Coronavirus Explained & What You Should Do
This popular YouTube channel have done a fantastic job of explaining exactly what it is through video animation. We love this video not only for how informative it us, but the way in which it manages to make a difficult topic much more digestible than text ever could.
Kurzgesagt – In a Nutshell always create the most visually stunning videos, which is why they’re at the top of our list of the best animated explainer videos of 2020.
09. Apple: Every product carbon neutral by 2030
There was no way that we could create a list of the best animated videos of 2022 without mentioning tech superheroes, Apple. These guys always knock it out of the park when it comes to creating the highest quality animation, especially when pairing animation with the launch of their latest products. This video uses a combination of live-action shots and funky animated text and imagery.
08. McDonalds: New McDonalds App
Creating an animated explainer video isn’t easy, but this slick animated video created by McDonalds makes it look just so. This fun, bold character-led explainer video animation was created to show customers how to claim deals on the McDonalds app. Animation is used perfectly here, with the simple background and characters keeping your attention right on the app!
07. SwiftPass: Corporate Animated Video
Next up we have this video created by the team at SwiftPass. SwiftPass is the one-stop mobile payment partner that offers acquiring, issuing and business solutions to create a complete mobile payment ecosystem. The marketing team over at SwiftPass did a fantastic job of turning their complex software solution into an uncomplicated, visually exciting explainer video. By pairing their brand colours with modern icons and polished transitions, the SwiftPass team created an animated explainer video which is both on-brand and suitable for a contemporary audience.
06. HonestGorilla: Explainer Video
Next up we have an example of 2D video animation at its finest. This video created for HonestGorilla; an energy company urging shoppers to shop around for their energy provider rather than just settle with the first thing they see; is everything a video animation should be - light-hearted, informative and snappy.
05. Google: Get back to what you love
This heartfelt animation created by Google promotes optimism and hope using a simple search bar. Google released this animated video to encourage users to use Google to find the answers to any questions people may have about the coronavirus vaccine. We think the simplicity of this video is a perfect use of animation for the message its conveying.
04. Microsoft Office 365: Collaboration using Microsoft Whiteboard
We know that this video animation is simple, but that's exactly what we love about it. This video created by the Microsoft team is a perfect example of how an explainer video should be. This 30 second clip highlights the benefits of Microsoft Whiteboard, using awesome characters and animals to demonstrate its use.
03. CAST Highlight: Software Composition Analysis
Technically this video is from 2019, but we simply needed to share it. Some businesses believe their brand is too corporate for animated explainer videos, but CAST have really proved this theory wrong. This animated software demo video shows that combining sleek transitions and informative content really is a great idea. Well done, CAST!
02. Wyzowl: The Monster Singer | A story based on TV show The Masked Singer
Animated videos that tell a heart-warming story are our absolute favourite to watch, and the team over at Wyzowl managed to make our little squiddy hearts tingle with this one. This animated video based on the hit TV show
The Masked Singer, and shows a ‘monster’ who has dreams of being a singer but has to fight to be accepted by society. Videos that evoke emotion in the viewer tend to be very popular, which is why we had to have this video on our list in 2022.
01. Squideo: Rix Expensemate
Ending on a winner (of course), our final video was created by the talented team right here at Squideo HQ. We were approached by Rix, to create an animated explainer video to explain the features and benefits of their new software, Expensemate. With a carefully crafted script, an energetic voiceover and eye-catching imagery, we're certain this is one of our best animated explainer videos of 2022.
At Squideo, our team work hard to fit the animation style of your video to your audience, branding and messaging. View our portfolio to see the range of videos we have created for businesses across the globe.
2022 is the year that we see video animation take over SMEs and big corporations, with the likes of Apple and Microsoft using animated explainer videos frequently. We sincerely hope to see even more epic talent during the rest of the year and will keep you updated with our favourites!
If you're interested in creating an animated explainer video for your business, get in touch with the Squideo team today!
