In the modern business landscape, digital content is king. Businesses are constantly seeking innovative ways to capture the attention of their target audience.

One method that has proven to be incredibly versatile and effective is the use of animated videos. From 2D corporate video animation to 3D animated videos for business promotions, these dynamic and engaging styles of animation have the power to entertain, inform, and persuade.



With a number of different animation styles to choose from, it’s important that companies utilise the right style for them to maximise their impact and reach, while also aligning with their current branding and visual style.

In this blog, we explore some of the versatile styles of animation that you can use across your business, from advertising and promotion to training and internal communications.

The Power of Animated Videos

Before we delve into the diverse styles of animation you can choose for your business, let's take a moment to understand why animated videos are such an important tool for businesses.

Eye-catching visuals

It’s true that as consumers, our attention spans are dwindling. It has become a never-ending battle to grab your audience’s attention from within a sea of businesses all vying for the top spot. Animated videos are the perfect opportunity to captivate your audience and hold their interest with vibrant colours, vivid motion, and imaginative storytelling.

Simplifying services

Complex ideas, products, or services can often be challenging to explain to your audience. Animated videos for business, however, offer an innovative solution by breaking down information into digestible, easy-to-understand visuals, making it accessible to a broader audience.

Brand personality

One of the key advantages of animated videos is their ability to reflect your brand's personality through brand storytelling. Whether your business is fun and quirky or serious and professional, there's an animation style that can perfectly convey your identity and humanise your brand. 

What are the Different Styles of Animation?

Once you’ve decided you’d like to use animation for your business, how do you go about choosing the right style for you? To help you decide, here are some of the most popular animation styles to consider.

2D animation

2D animation is a classic style that has been used in animation for decades. It consists of flat, two-dimensional characters and backgrounds and is an ideal choice for businesses looking for a simple and cost-effective way to convey their message.

3D animation

3D animation brings depth and realism to animated videos. It's perfect for businesses in industries such as construction, and product design. This style allows you to showcase intricate details and provide a lifelike representation of your products or services.

Cartoon animation

If you want to incorporate humour and playfulness into your videos, cartoon animation is the way to go. This style is ideal for businesses in a variety of industries, including entertainment, food, and fashion. Storytelling is one of the most important parts of a cartoon video, and cartoon characters can create a strong emotional connection with your audience and make your brand memorable.

Whiteboard animation

Whiteboard animation, also known as doodle animation, is a style where illustrations and text are drawn on a white background. It's a useful choice for businesses aiming to educate and inform their audience. For example, educational institutions and healthcare organisations can use whiteboard animation to explain complex concepts or medical procedures.

Motion graphics

Motion graphics involve animating text and graphical elements. It's perfect for businesses that want to create sleek and professional videos for corporate presentations, advertisements, or training materials. Motion graphics can add a modern and dynamic touch to your content. 

Stop-motion animation

Stop-motion animation involves photographing objects in incremental movements and then playing them in sequence to create the illusion of motion. While it's often associated with entertainment, businesses can use stop-motion animation to give their brand a unique and charming personality.

Benefits of Using Animation in Your Business

There are a variety of reasons why you might decide to choose to use animation for your business marketing needs. 

Here are some of the top benefits to consider:

✔️ Customisation and creativity: It can bring any idea to life with endless customisation and creativity, without the need for large sets of elaborate effects.

✔️ Animation isn’t just for kids: it has universal appeal and is enjoyed by almost everyone in some format.

✔️ Clear and engaging visuals: It is an unrestricted way to convey abstract or complex topics that might be difficult to grasp when demonstrated in any other way.

✔️ Personable connection: It helps deliver emotion to your message, creating characters or visual prompts that will resonate with your audience on a more personal level.

✔️ Boost conversions: It helps boost conversions, with studies showing that videos used on landing pages can increase conversions by 86%.

✔️ Cost-effective: It’s a cost-effective medium with options to suit almost every budget.

✔️ Improve SEO rankings: It can help boost your website SEO so your business can rank higher in Google searches.

✔️Increase your audience reach: It can help expand your reach and allow your business to stand out across a variety of channels. 

The Bottom Line

Animated videos are a popular choice for businesses across the globe as we focus on a digital-first landscape. From 2D and 3D animation to motion graphics and cartoon animation, there's a style to suit every business's needs.

Whether you're promoting a product, educating your audience, or simply looking to make your brand more memorable, there are an impressive number of ways in which animated videos can benefit your business and bring your organisation to life.

Get Started with Your Video

At Squideo, we specialise in creating animated explainer videos for businesses of all sizes, all budgets and all industries.

We’re a small team with a whole bunch of creative flair and we pride ourselves on our innovative solutions and strategic thinking, keeping your goals front and centre when working on any project.

If you want to find out more about our services, or how we can help bring your business to life with animated videos, get in touch and speak with a member of our awesome team today!