What are Explainer Videos?

What Makes a Good Explainer Video?

As more and more video content is being consumed, many users are turning to explainer videos for advice and information. Video content is easier to understand and more digestible than written content and it’s been proven that explainer videos are super-effective for explaining complex processes.

When planning your explainer video, the best place to start is writing your script. The script creates the basis for your video, outlining what you want to say, and which points you want to highlight. This helps your explainer video production team to create your video, letting them know what visuals need to go on each scene. If you don’t know where to start, you can read our advice page on how to write the perfect script or have one of our in-house copywriters write your script for you as part of our script writing service.

Ideally an explainer video is a captivating and intriguing piece of content which encourages the user to learn more. A good explainer video will be short but will still feature all the necessary information to meet your goals. The shorter the video the more likely the user will watch the video, due to interruptions, a short attention span or available watch time. 

Another factor to consider is video placement. If you are using your video as an advert, there are certain limitations on the video length. If you are sending your video out as part of a product package with video instruction on how to use it, then the video can be much longer as the user already is invested in the information and it becomes a necessity.