We’ll be covering a few different ways in which you can utilise explainer videos within your organisation to improve your customer service. 

1. Provide better and quicker customer support

When one of your customer’s is struggling with a problem, they want a solution. Fast.

But what if your store is closed, or your support agents are offline or they’re simply too busy to answer the query? This can cause frustrated customers, a bad user experience and even bad reviews.

To alleviate this problem, ask your customer service team what the most common problems are which customers contact them about. You can then use this information to create a support hub on your website, with supporting explainer videos to provide an in depth solution to the problem.

This means customer’s can get their answers quicker, it saves the time of your customer support team, and the videos can be saved re-watched by customers if they encounter the problem again. 

Check out this how-to video created by Apple to help their customers view activity trends on their Apple Watch Series 5.

When a new employee starts, a new product is released or a process has changed, you customer support team will require training to deliver the standard of customer service your organisation expects.

As a type of corporate video production, customer service training materials are crucial for equipping your team with the skills to exceed customer expectations and treat customers respectfully with the professionalism they deserve.

Training can be delivered in a variety of ways. You can provide your staff with handbooks, allow them to be supervised while they train on the job or provide a group training session, however these methods of training use up valuable resources so can be costly.

Creating training videos is a more cost and time effective way of delivering training to employees.

One the videos are created and distributed, staff can watch when it suits them, and save and re-watch when they need to utilise the information.

Videos are also cost effective to edit so they stay up to date with changes within your organisation. 

Check out this staff training video example created by North Middlesex University Hospital to train their staff on mental health awareness.



When new customers are onboarded, they might have some questions.

They may wonder ‘what happens next?’ or ‘how do I get started?’

Rather than leaving your customers in the dark, confused, and irritated, you could create a series of videos for them to watch.

This could include a word from your CEO or MD to thank them for joining. You could create a video explaining the process, so they know exactly what to expect.

Another idea is to create a tutorial video, showing them how to use your platform or software, start using your service or what the next steps are.

Instead of a confused customer, you’ll have an excited and happy customer who can begin their journey with your organisation instantly. 

Check out this explainer video the Squideo team created for Entry Sign to help their customers get started with the system.