From £70 to £70,000… how much should you really be paying for an animated explainer video?
Adam Shelton
Here’s your complete guide to understanding animated explainer video prices and what you should really be paying.
Back in 2007, one of the world's most well-known and leading social media platforms, Twitter, contracted the company Common Craft
to create an
animated video
explaining how to use the new social media platform. The result? Twitter blew up almost instantaneously. The video was watched by over 10 million viewers and garnered almost
a million new users
for the platform.
Businesses were taken aback by how a short, simple and straightforward explainer video could have such staggering effects.
Today, however, businesses are a lot better versed in the benefits of animated videos. Subsequently, various companies propositioning businesses to create these videos have sprung up. The question now becomes:
how much do explainer videos cost?
Basics To Be Met
Explainer videos are short, (often animated) videos used to illustrate complex business models in the most simple way. The duration of these videos is no more than a minute or two. Hence, they might even be considered as previews.
However, this short, simplistic video holds the capacity to overturn millions of otherwise sceptical consumers onto your brand. It targets the criteria set forth by potential consumers and presents their company as the ideal (if not sole) solution.
Animated Explainer Video Pricing
Today, every business out there wants to create an explainer video for their brand. However, choosing which company to contract is where it gets tricky. To find out the average price of an animated explainer video, some companies have done some digging.
In 2018, Matt Byrom teamed up with Wyzowl
to find out the average cost of a 60 second explainer video. They discovered the average price for a 60 second explainer video is $7,972.
In the study 'How much does an explainer video cost?', '$700 was the lowest price and $72,000 was the highest price.'
The study concluded that companies given the same examples, the same criterion for creating the video - came up with varied pricing and deadlines. Suffice to say, the companies higher up on the study in terms of prices produced videos of better quality.
Understandably, various companies come with various pros and cons. Prices can range substantially from one company to the next. Similarly, the duration within which one company might need to create a 30 second video can range from a day to over three months.
However, it is worthwhile to note that a few companies with a lower price point and quicker deadlines also produced animated explainer videos of sufficient quality.
How To Choose The Best Company
When it comes to choosing the absolute best company for the job, you would have to choose a company based on a few specifications:
- Scriptwriting
- Music & Voiceover
- Revisions
- Storyboarding
- Animation Quality
- Marketing Expertise
Squideo is an animated explainer video company that has worked with thousands of companies producing numerous successful projects. We are experts in targeting potential consumers with simplistic and meaningful videos that engage consumers.
The company operates with a team of experts who will write your script, create a storyboard and then animate the entire thing at an ultra-competitive price.
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