In Squideo’s most recent white paper, Creating Animation Videos for Social Impact: Amplifying Causes and Driving Change, we explored how videos can tackle social issues and raise awareness. Now we’re answering your questions about animation videos for social impact campaigns. Let’s dive in! 

Animation is entertaining for people of any age. In 2018, 60% of Cartoon Network’s audience was aged between 18 and 49, proving the lasting appeal of cartoons. Given the unlimited creativity available through animation, audiences can experience alternative realities and possibilities – whether that’s jettisoning into space or living a better life thanks to your organisation.

Conduct market research to find out what animation styles your target audience may best respond to. There are more mature styles of animation than cartoons, such as icon-based and isometric projection animation which could be more appealing to an older audience.

Q2. Can animated videos be used in the classroom?

Absolutely. The examples we looked at were used in advertising, to promote an organisation, but they were also educational and would translate well in a classroom setting. 

Videos can break up long lessons or lectures, helping students stay engaged in the subject matter. Because animated explainer videos can be bright and colourful with catchy music and an engaging voiceover, this is more entertaining than reading text from a board or listening to someone speak for long periods of time. In 2021, Insivia reported that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in a text.

Below is a video created by Squideo's Creative Director Benjamin Underwood.

Q3. Do people respond better to realistic or abstract animation for social cause videos?

Choosing the right animation style for your video is important as, once it’s released, the video will become a part of your brand. It should integrate directly into your existing media. Look to your current content before deciding between realistic or abstract animation. What has your audience reacted most positively to in the past?

If you’re working with a blank slate, perhaps this is the first animated video you have made or commissioned, go back to your market research. Think about the audience – older audiences might prefer something abstract. Or think about the subject – is your examining something technical which needs to be reproduced in a realistic animated format?

Q4. What’s the best way to inspire action in viewers after they watch the video?

A powerful call to action (CTA) is the best way to tell the viewer what to do next. Is there a rally you want them to attend? A petition to sign? Volunteering opportunities? A donation drive? If you want them to learn more, tell them about any resources available or upcoming workshops.

The ideal social impact CTA should use action words and invoke a sense of urgency. The viewer is feeling empathetic to your cause after watching the video. Failing to include an effective CTA is a missed opportunity, so don’t hold back. A CTA will amplify your cause and drive real change. 

Q5. Can I combine animation with live-action footage?

With access to millions of commercially licensed clips, Squideo also produce videos that blend animation with stock footage, eliminating the need for filming. Alternatively, if the client would like to use specific footage, this can be incorporated into the video to create a truly unique piece of content.

Get Started With Your Video

Ready to create a unique animated video of your own? Watch the video below to get a better understanding of how Squideo can help promote your business, then get in touch with us to find out more!