These videos are typically no more than thirty seconds long, meaning the video has to be concise and captivating. Your audience needs to watch it and immediately hit download, which is a big demand for such a short video. 

In this feature, Squideo will explore how to create the perfect video to promote your mobile app. Let’s get started by examining the reasons to create a promotional video, then we’ll look at the perfect placement spots. 

Why Should You Make a Promotional Video?

Squideo has had the pleasure of creating dozens of mobile app videos over the last several years, and we’re ready to share our experience of what goes into making a successful video! Here’s our top five reasons to make a promotional video for your app, along with some of our favourite examples from former clients. 

1. Sell It. Why should people download your mobile app? The promotional video should highlight the best features and – if it’s a paid-for app – demonstrate value for money to convince viewers to purchase.

Check out this video Squideo made for Big Box Souq. The video for this shopping app perfectly address the target audience’s problems and proposes the solution: downloading their app. 

2. Share It. Is your app location-based? A promotional video can target a specific area so people in this region know about the benefits it can bring them. 

3. Play It. Gaming apps are perfect for promotional videos. Replicated gameplay can give viewers a feel of the game and a simplified overview of its rules. 

4. Explain It. If your app is a little more complicated than a connect three game, a video can help users understand how to utilise it. Check out this video Squideo made for SafeCircle. SafeCircle’s security app has multiple features to protect users travelling by private car. 

5. Buy It. Paid-for apps are a harder sell than free apps. Whether it’s a one-off payment or a subscription, a promotional video can convince viewers to take the plunge and invest in your app. 

How to Promote Your Mobile App Video

You have an incredible app and an inkredible video, but now what? It’s time to let both see the light of day by sharing your video as widely as possible. Here’s Squideo’s top five suggestions to grow your audience and get as many users as possible!

1. In-app advertisement

A lot of free apps run in-app advertisements as a way to generate revenue. This can take the form of banners, pop-ups, and regular or optional video adverts. These video adverts often feature interactive elements which can direct the viewer straight to the app store so they can hit download. 

2. Social media

Most social media platforms have advertisements, and adding yours can help your mobile app reach the perfect demographic. Using targeted advertising, you can specify country, age range, gender… putting your app in the sights of the people you made it for. 

3. Tech websites

There are lots of websites out there that are the perfect spot for advertisement. Technology websites, review blogs, gaming sites… look at your target demographic and identify which websites they frequent. 

If there are review blogs that focus on mobile apps like yours, it’s also worth reaching out and asking them to test your blog. It could earn you some good publicity amongst their followers. 

4. Existing customers

Have you made mobile apps before? If you have, there’s an additional market you can tap into – all of your existing customers. Target them through adverts run in your other applications or use their contact information to send targeted information. 

5. Television

Mobile adds don’t make up a huge segment of TV advertising, but they are becoming more common than they were five years ago. Due to the expense of television advertising, the shorter the video the better. Even something as short as 15 seconds can get your message out there. 

You can also run what is a called a “top and tail advert.” These are two adverts in the same television break of 15 seconds each, giving a total length of 30 seconds. 

Get Started with Your Video

Watch our video below to get a better understanding of how we create videos to suit your project brief. 

If you want to discuss how our videos can benefit your business, get in touch with the Squideo team today!