Behind the Scenes: The Animation Process from Concept to Final Product
You can be as hands on as you want when creating an animated video with Squideo. All you need to get started is an idea, and our team will turn this into something ink-redible!
Our unique nine-step video production process offers free revisions at every stage, giving you as much or as little creative input as you want. Once the video is complete, you own the full commercial rights to the final video; but let’s rewind. Where does this nine-step process start?
Visit our ‘Quick Quote’ form and give us a basic overview of your project and video requirements. The form asks for key project information, which means we can send an ultra-competitive quote as soon as possible.
You can also upload a brief or script if you already have one. If you don’t, don’t worry about it. Squideo offers a variety of additional add-on services for a video project, which includes scriptwriting, subtitles and thumbnail creation. Use the ‘Quick Quote’ form to identify what you’re project needs, what it has, and what it’s missing.
Once Squideo has received your form, our Account Director Adam Shelton will be in touch. Adam creates a tailored quote breakdown, ensuring a competitive price for an amazing video; guaranteed to meet your requirements. As your first point of contact, Adam is also there to offer advice and answer any questions or concerns you may have.
Happy with your quote? If you’re ready to get started, choose one of our flexible payment options. Adam will then brief our Production Manager, Callum Major, about your project.
Callum is your main point of contact throughout production and will initially send over voiceover samples and a request for any supporting information to help the team understand the concept and goals for your video. He will schedule a kick-off meeting between your team and Squideo to discuss the production timeline. One of our Creative Directors will attend, either Ben or Hannah, as well as our Copywriter if you require professional scriptwriting services.
If you have any questions, concerns or amends, you can get in touch with Callum at any point during the animation process.
Our professional scriptwriting services are optional, so you may choose to skip this step. Squideo’s experienced Copywriter not only creates unique scripts for her clients however, but Emily also revises existing copy to ensure it fits the word count for your video length.
It’s important to get the message of your video right, so there’s no limit to the amount of revisions you get during the scriptwriting stage. Emily will work with you to make sure it’s a true reflection of your creative vision.
The Creative Director who attended the kick-off meeting will take responsibility for storyboarding your video once the script has been completed. Feel free to give as much input for the visual direction that you want. Squideo is completely flexible; we can fill in the gaps or take the creative reigns entirely if you would prefer.
The script is broken down into scenes, and the Creative Director will add detailed animation notes alongside each section. Like the script, you have unlimited revisions at this stage of the process.
Once the storyboard has been signed off, our brilliant Producers take over. They’ll create a visual concept for you to review, which shows the style of the video. A frame for each scene in the storyboard will be created, giving you an idea of the visual flow the video will take.
If you don't like our first attempt, don’t worry. We offer 100% free revisions to the first draft of your visualisation, so send us as many changes as you require and we will make these for you. If any of the specified changes we made are not quite what you envisioned, we’ll revise these changes again – free of charge.
Our talented team of Producers will then get to work creating your video. They'll keep in mind your goals and target audience to create an engaging video.
Like the visualisation stage, you’ll get another free set of unlimited visual revisions for the first draft. If they’re not quite what you envisioned, we’ll re-revise the specified changes again in the second draft. Extra revisions may incur additional fees, which will be explained by the Production Manager.
Once you approve your video, Callum will send your media pack. This includes your HD MP4 video and any extras or alternate versions you requested – such as subtitled versions or different dimension sizes for social media channels.
You’ll own the final version of your video, you’ll have commercial rights and you can distribute this wherever you like, for as long as you want. Squideo shares client examples on our YouTube channel and website, however, Callum will always seek your permission beforehand.
Come back any time for updates to your video. We store your editable files on our system for up to 24 months. If your video needs updating or you need any different versions of your video we're at your service!
Future content is generally more efficient to produce once we have an established style for your brand too, which means a faster turnaround.
Create a Video With Squideo
Ready to create a subtitled marketing video for your brand? Watch the video below to get a better understanding of how Squideo can help promote your business, then get in touch with us to find out more!
