If you don’t measure views, how do you know that your video was successful? By implementing tracking on your video, you can analyse the impact your video has on your users, if they stop watching at a certain point or if your video has had a positive impact on your conversions. From this you can calculate a return on your investment.

2 . Not focussing on the first 5 seconds

Everyone has smartphones these days, or access to a computer, even technology in their watches. Internet users now are used to gathering information at the touch of button, so you only have a very short window to capture attention. If you don’t make the first 5 seconds of your video attention-grabbing, yourviewer is more likely to bounce.

3 . Making your video too long

The average attention span of a human is 25-30 seconds, so producing a lengthy video is less likely to get watched until the very end. If you have a message you’d like to get across to your viewers, ensure the important messaging is featured within the first 30 seconds.

4 . Posting a low-quality video

If you create a video yourself on a DIY software, be sure that this is a high-quality video, with a unique voiceover and licensed music. Posting low-quality content gives new viewers a  poor impression of your brand and dis-interest in your message. Poor quality content is also less likely to be shared on social media.

5 . Not including a call-to-action

If your script has been written correctly and with a good structure, your user could potentially be ready to take an action at the end of your video. This includes actions such as telling the viewer where they can buy your product, calling your company or signing up on your site. If users remain uneducated by the end of your video, they won’t know why they have watched it.

6 . Not including a thumbnail

Deciding the concept and style of your video is important, but an often overlooked feature is the thumbnail of your video. An interesting and engaging thumbnail is what entices your users to click the play button in the first place, so if you don’t have a great thumbnail, your video won’t get seen.

7 . Not adding subtitles

Your viewers won’t always be sitting in a quiet room where a video played out loud won’t cause disruption. People watch video content everywhere, especially in busy public places. If they are unable to play sound and you don’t feature subtitles, how are they going to resonate with your message?

8 . Not analysing your video placement

There are many places which are beneficial for you to feature your video, social media, landing pages, your homepage, email campaigns. If done correctly, each placement should have different visitors depending on which stage they are at in the buyer journey, so should be served different information. Analyse which users will be viewing your video and what messaging will resonate with them and why.

9 . Talking about yourself too much

Nobody wants to go on a date with someone who just talks about themselves all night. You want to be asked about yourself, and so do your viewers. Make sure your video doesn’t just reel off an endless spout of information about your business. Ensure you show you understand your customers, you understand their struggles and how you can improve their lives.

10 . Not highlighting mistakes

The reason you’ve reached the end of this article is because we’ve been telling you what NOT to do and not what to do. A basic human fear is making mistakes, so show your viewers that you’re the experts in your industry and you understand the common mistakes people make and how they can solve them.

Now you know what not to do, focus on what you need to do to create an entertaining, engaging piece of rich-media content which leaves your viewers hungry to buy! Ready to get started on your animated video?