Every year the rate of video watch hours increases, and 2022 was no different. 68% of adults in the UK watch online videos every single day, averaging at 5 per day (not including on-demand streaming content).
After investing in creating your perfect Squideo video, it is important to give placement a lot of thought. Good placement is the difference between your video gaining the audience it deserves and it only being seen by your relatives when its shared on Facebook.
There is no shortage of video hosting platforms from the infinitely popular YouTube to the lesser-known JetPack VideoPress. Read on for Squideo’s in-depth exploration of our pick for the ten best video hosting platforms in 2022. Or, if you would like additional expertise, don’t hesitate to get in touch with us.
This American platform was launched in 2004, making it a year older than YouTube. Despite being lesser-known than its younger companion, Brightcove has a lot to offer.
First and foremost, it is known for its robust security features which have become appreciated in an age of hacked accounts and stolen content. And while some video hosting platforms focus on website embedding, the developers at Brightcove have long kept the platform up-to-date in regard to app integration; making it ideal for sharing content to your social media channels.
With the second largest userbase on this list (350 million monthly viewers), Dailymotion is well worth considering when looking for platforms to upload your latest video masterpiece. This French platform has a global userbase and was an early supporter of high-resolution videos back in 2008. Dailymotion has always stayed ahead of the curve, which is why it holds onto a loyal userbase.
Unlike YouTube, Dailymotion has carved out local communities within its platform making it easier for users to find content relevant to them and for businesses to reach the right audiences. Utilise the platform’s detailed analytics to monitor your video’s performance and customise your page to reflect your brand.
Designed by WordPress for WordPress, JetPack VideoPress was created with one key aim: seamlessly embed videos onto websites hosted by WordPress. And in that function, JetPack is ideal.
As content uploaded to this platform is intended to be viewed on a website, JetPack is advert free with plenty of customisation options to ensure your video truly reflects your brand. As this platform is designed for embedding, however, it means there is no built-in audience. Your video will look perfect on your website, but it won’t pick up any viewers on JetPack itself.
Formerly called vooPlayer, Spotlightr is the ideal place for serious content creators looking for additional control over their channel and videos, with greater opportunities for monetisation.
With these benefits, however, comes the price tag. Unlike other video hosting platforms, Spotlightr’s free features offer little. This is because the platform is geared toward businesses and more advanced creators, and with investment comes a host of features that other sites don’t offer at any level.
Creators have control over video ads and can insert ads before and after your video. Interactions are insertable throughout with popup embeds and built-in social sharing elements, perfect for Customer Relationship Management (CRM).
SproutVideo offers sharing and collaboration tools perfect for businesses looking to capture leads, build an audience and receive advanced video analytics. This video hosting platform was built to drive growth and there are plenty of tools available to help businesses accomplish this.
Offering up to 8K resolution on its videos, SproutVideo offers password protection on videos and video editing tools like watermarks and custom thumbnails. It is one of the pricier entries on this list – however with investment comes reward.
Uscreen is designed to offer videos as an on-demand subscription service, just like Netflix and Amazon Prime.
Like Spotlightr, Uscreen makes the content creator the beneficiary of video monetisation instead of the video hosting platform (for example, on YouTube 45% of advert revenue goes to the platform instead of the content creator.) Uscreen also offers live-streaming for subscriber engagement, and its apps allow users to access your content from different devices.
Designed to host and analyse video performance, Vidyard was launched in 2011 as a solution to Vimeo and YouTube.
Responding to the criticisms of these leading platforms, Vidyard is advert-free and offers additional video editing and CRM tools which are a big plus for content creators. To fund these premium features, this Canadian video hosting platform offers both free and paid membership, starting from $19 for individuals with business packages available.
One of the better known platforms on our list, Vimeo has a sizeable built-in audience of 230 million people per month. While this may seem small compared to the colossal userbase YouTube boasts, it is still a significant audience.
Additionally, it has fantastic analytic functions and setting customisations which make the platform incredibly business-friendly. Its customisable privacy settings are also ideal for creators who prefer to upload and schedule in bulk.
Like Spotlightr, Wistia is an ideal platform for businesses and serious content creators. Its insightful analytics and customisation options offer serious competition to YouTube, and makes Wistia more of a digital marketing solution than a video hosting platform.
Without ads or external video recommendations to distract your audience, Wistia makes it easier to engage viewers and its customisation options keeps your branding at the forefront.
Last but most certainly not least, is YouTube. The behemoth of video platforms, YouTube is not only the most used video platform but is also the second most visited website in the world after Google.
As one of the go-to video hosting platforms for many content creators, YouTube has a monthly userbase of 2 billion people, which means it offers a built-in audience just waiting to watch your video.
By utilising SEO efforts, your content can easily rack up views. However, be wary of trying to use any music or clips which you do not have the rights to, as YouTube is infamous in its approach to potential copyright.
Watch our video below to get a better understanding of how Squideo can create the perfect videos to suit your project brief.
If you want to discuss how one of our videos can benefit your business, get in touch with the Squideo team today!
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