#1 Animated Explainer Video Service in the UK

A website video is a concise way of introducing a business or explaining their product or services. It allows you to present solutions to potential customers and explain how you can help them. 

A website video can be used as an introduction to your company or it might be a website explainer video to outline a specific product or service. Using video allows you to convey a message in just a short time span and is usually far more successful than other methods of marketing.

When well produced, a website video will be attention grabbing and effective in its purpose. They do not have to be expensive and have many advantages including:

• Quick delivery of your information or message
• Increase in trust and credibility for your business
• Boost in conversions and sales
• Increased time/reduce bounce rate on your website
• Boost your website SEO rankings
• Great for social media campaigns

A successful website video is one that is well planned and executed. Components of a good website video include:

• A clear understandable script 
• A short video (typically no more than 3 minutes long)
• Explains the benefits of using your product/service
• Attractive video (whether using animation or live action)
• A good call to action at the end to encourage the customer to sign up, make a purchase etc
  

Many people have tried and failed in making a decent website video themselves. This can not only be time consuming but also costly, especially if it reflects badly on your brand.

Generally you only get one opportunity to make a good impression, so if your website video fails to do that you’ll have lost your potential customer regardless of whether your products or services actually fit the bill. Having no video at all will likely be better than poorly made DIY website video.

A website video production company will use the expertise and experience built up working with previous clients to help produce a video that delivers on your aims. They will take time to understand your brand, your products and services, and your overall goals in order to produce a website video that will generate conversion and sales.

Naturally you would think that a website video is most effective when placed on your own website, typically on your home page of other high traffic landing pages. While this may be true, especially if it is an introductory video to your company intended for new visitors, there are plenty of other opportunities to utilise your website video.

Aide from your website home page and landing pages, website explainer videos can be successful when used elsewhere such as in emails, blogs and the full range of social media channels including Facebook, Twitter and Instagram. If your video is memorable then this increases the possibility of it being shared by customers and increasing your potential reach.

A good website explainer video can be highly effective. People are naturally drawn to video far more than they are text and it is a good opportunity to put across information in a clear concise way. It will also help your company appear more human to potential customers and boost your trust.

Website video can be used to put across information that may not always be the most interesting or easy to digest in a much clearer way. Just a few minutes of video can say so much to a potential customer in that short window of opportunity. You can capitalise upon this with a clear call to action in a prominent position in your video.

Aside from good engagement that your website video will receive, video content can also have a positive impact on your website itself in terms of improved metrics, such as time on site and reduced bounce rate, all of which can have a positive impact on your search engine rankings.

Additionally, your videos will appear in search results thus increasing your reach.

The cost of a website video depends on many factors including the purpose of the video, length, complexity, and required delivery date among others. A home page video might be just a minute or two long, whereas a more lengthy explainer video to outline in detail a product or service in greater detail might prove costlier.

In general, shorter videos tend to work best (and be less expensive), as there is an increased likelihood of the viewer making it through the entire video. The ideal video is one that provides enough time to get the message across without it being a switch off. At Squideo, we work to a ratio of 80 words per 30 second of script for your video, so take this into account if requiring a video commentary for your website video. Costs will often be on a flat rate with an agreed charge per set number of seconds of video.

For your website video to be effective, once you have the finished product delivered to you,   you need to consider how you are going to be utilise it in order to get the best return on your investment. Just sticking your video on your website is not going to cut it.

Squideo offers many complementary marketing services to help you make the most of your video.  Through PPC, SEO and other services we can maximise the effectiveness of your website video and boost their visibility. Each business has their own specific goals and objectives, so we will tailor plans to meet your needs and effectively promote your brand, product or service.