#1 Animated Explainer Video Service in the UK

Aside from successful marketing and promotion of your business, a corporate video can prove a great tool when trying to explain things to a potential customer. If the service you offer is complex or difficult to understand, a video can cut through that potential layer of confusion. You can say so much about your company in just a few minutes of video.

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There are many other advantages to using a corporate video including:

• Delivery of information in short time period 
• Increase in trust and credibility
• Boost in conversions and sales
• Increased time/reduce bounce rate on your website
• Boost in search engine rankings
• Great for use on social media campaigns
  

When done properly, a professionally created corporate video will provide a good return on your investment and can often produce an almost immediate positive impact on a business and its conversion targets, whether through sales, sign ups, brand awareness, or some other target.

With a decent script, often provided by a professional writer working in conjunction with you, your corporate video will have impact and be engaging. Naturally, people are drawn to video more so than other forms of communicating information, and this is what makes a corporate video a great medium for getting your message across. 

Your corporate video does not have to be long to have impact, and it can be tailored to your specific requirements depending on your budget. Sometimes with a video, it’s a case of the simpler the better, so this can help keep your corporate video well within budget.

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Aside from the measurable targets, use of a corporate video can have a positive impact on your brand, making you appear more human and trustworthy, and you should not underestimate the value of that. Corporate videos can help boost your marketing potential and expand your reach massively, so that they become a great investment for any company that takes its marketing seriously.

Well yes, you can have a go at producing your own corporate video, but unless you have some skills already in this area, it is questionable how good or cost-effective this is likely to be. With potential customers, you only ever tend to get one chance to make a good impression, so if your corporate video is a turn off, then you may have been better not bothering at all.

Corporate video production is usually better left to those who have the expertise to provide you with a video that delivers on your goals. A professional corporate video company will be able to make use of their knowledge gained over the years by working with many clients in the sector in which you operate.

A large part of the success of a corporate video comes in good planning and execution. A good video production company will help you understand what you want to get from your corporate video. By understanding your business objectives, including your target audience and what you want them to do after viewing your video, will all help towards increasing your chances of achieving your overall goals.

The big question, and one that depends on so many factors is the cost of your corporate video production. Factors such as the purpose, length, complexity and timescale for delivery for your video, will all have a bearing on cost. 

If your video is intended to outline your company to an entirely new customer then you may only require a video of around 1-2 minutes, whereas if you are needing to fully explain a product or service in much greater detail, a video of much greater length may be required. Generally, a shorter video is best as this increases the likelihood of a viewer getting to the end of it and seeing your call to action. This works in your favour as the shorter the video the lesser the cost.

Some customers may get a corporate video, stick it on their website home page, share it on a few social media sites and then that’s it. To do so would be failure to use your video to its full potential.

Corporate videos can be used in multiple locations to get you the best exposure. You can place your video on those landing pages that people typically arrive on your website as they may not otherwise see it at all. Your video can also be utilised in emails, in your blog, and shared across the full range of social media platforms to boost your company’s profile.

If you’ve invested the time and money to get a corporate video then you really want to make sure you get the maximum return from it. Squideo can help assist you with complementary services such as PPC, SEO and other services to maximise the effectiveness of your corporate video. We can also boost the visibility of your videos through video hosting services such as Youtube and Vimeo.