Hi, we are Squideo!
We're an independent, UK-based animated explainer video production company with a difference.
We don't only provide the best 'quality to cost' ratio on the planet, but our team build videos with digital marketing in mind.
When you work with Squideo to produce a video for your business, it won't just look amazing, but it will get you real results.
If you want to promote your brand, products or services with video, get in touch today!
Animated Video Examples
Rix
Turtle Blue
Bleach
Soirée
Amazon
Crohn's and Colitis UK
#1 Animated Explainer Video Service in the UK
- Promoting or presenting a product
- Explaining a service
- Demonstrating complex software
- Communication of your brand values/message
- Data and statistics presentation
- Training employees
Working With Squideo Animated Videos UK!
Sit back and watch the results from your amazing new video!
6 Reasons Why Businesses are Investing in Animated Explainer Videos
How an Animated Explainer Video will
Benefit your Business
Save Time & Money
Save time during sales pitches and presentations while you let the video do the talking.
Easy to Edit
Explainer videos can be updated quickly and easily to stay relevant to your brand.
Boost Brand Awareness
Videos are easily shareable, boosting your brand awareness and social media presence.
Users Prefer Video
People love watching videos, so communicate with your target audience in the best way.
Why Create Animated Videos?
Well, let’s face it, who doesn’t love a good animation? Animation can allow you to be creative and make what you do appealing. An animated video can allow you to say what you need to in a concise way, needing just a short amount of animated time that might otherwise have taken many words and minutes to explain.
An animated video allows you to use all the advantages that video brings to your marketing efforts, and by making it animated gives it unique appeal that will make your video stand out from your competitors. An animated video helps you communicate effectively with customers about your brand, products or services. A quality animated video can be highly effective. It can allow you to explain your products and services in a way that will appeal to most people, especially those with a short attention span!
Animated videos are a cost-effective way of generating a ROI, and they are far cheaper and more convenient than making a live action video which would require so much more in the way of budget and planning. Animated videos can also potentially be re-visited if they need updating, whereas a video involving live people can be difficult to update, especially if it involves people who no longer work for your company or products that are obsolete.
What is an Animated Video?
An animated video is a short video used by a business to succinctly explain their products or services to customers. It is an opportunity for a business to introduce themselves or a product or service in a memorable way through an appealing and attention grabbing animation.
Animated videos can be used to guide customers through a process with an easily understandable explainer video. An animated video can be a cost effective way of saying what you want to say to customers in the very short window you have their attention.
It is very important to get this animated video right as you generally only get one opportunity to impress a potential customer, so the choice of who you get to make your animated video can be vital. A poorly made animation can do more harm than good.
Considering using animated video to boost your business?
If you want to boost your brand and supercharge your conversions then an animated video could be the way to go. Thousands of companies have put their faith in us to create animated videos to better explain their products and services.
As quality animated video makers, we use the power of animation to help you get your message across to your audience. We can help you produce easy-to-follow animated videos that outline your company services, or better explain a particular service you offer. We can help your customer make up their mind during the 60 seconds or so of your video.
Here at Squideo, our talented team of animators are well aware of what should work well for our clients, including those in your sector. We know that you want a video that looks impressive and represents your brand well, but most importantly you want an animated video that is appealing, serves a real purpose, and delivers on your aims to help your business grow.
How to plan a successful animated video
For an animated video to be a success, it needs a good concept that captures the attention of a viewer (and potential customer). It should have a clear target audience and deliver your message as well as providing a call to action in terms of what the viewer should do next having watched your video, whether that be signing up, making a purchase, or something else.
When you start out planning your video, you need to have a good idea of what would constitute a good return on the money you have spent on the video and marketing it. Maybe your aim is just brand awareness, or perhaps you want to promote a specific product or service. With clear and achievable goals for your video, you won’t properly be able to measure its success.
What are the components of a good animated video?
A good animated video will be one that achieves your aims. It should not be overly long or it would run the risk of being a complete turn off. A successful animated video is one that is:
- Clear and understandable
- Short in length, usually around 1 minute (but sometimes longer if significant explanation is required)
- Outlines the benefits of using your product/service
- A good call to action for the customer
Animated videos are a great way to inject some personality into something that could ordinarily be quite dull. They can make your company appear more real and trustworthy to a potential customer, whether your video is their first exposure to your company or they are trying to find out more about a particular product or service.
What makes a good animated video maker?
Where are animated videos most effective?
Choosing an animated video company shouldn’t be purely about cost. If you set out to find the cheapest then you are almost certainly setting your video project to fail before you’ve even started. A low-quality animated video won’t hold anyone’s attention and will likely do more harm than good, and could be especially damaging to your brand.
An animated video maker that at first appears cheap, may not actually be the great deal that you think you are getting, as there may be hidden costs tacked on later. Costs such as script writing, revisions and other amends may be charged for additionally, making what at first seemed a bargain become nothing of the sort.
You want a company that deals with video production themselves rather than outsourcing to a third party. Having to deal with a third party can make communication difficult, meaning that your video can take much longer to produce than you had anticipated.
When it comes to choosing an animated video production company, you want to give the task to a company that carries an excellent reputation. Squideo are highly rated on Trustpilot so you can be certain that if you choose us you will have chosen a company that will best present your brand before potential customers.
A well experienced animated video maker will likely have knowledge of the sector in which you operate so will have a good idea of what is most likely to appeal to your target audience. They will be able to draw upon what has and hasn’t worked previously to get the best possible outcome for you.
How effective are animated videos?
How much is an animated video likely to cost?
Animated videos do not have to be overly costly and the price you pay will depend on a number of factors. Firstly, you need to understand the main purpose of your video. If it is an exercise in increasing brand awareness, perhaps on your home page, then you may be able to have a video of around a minute or so which could explain what you offer in a concise manner.
However, if you are looking to explain the finer details of a product or service then it is possible that you may need an animated video of greater length in order that you can properly explain things. The more complex your animated video requirements, the greater the cost, and if you are in a hurry and need your video creating in a relatively short space of time, this can increase the costs to you.
It is worth bearing mind that shorter animated videos tend to work best and this is because this increases the chances of a customer reaching the end of it and seeing your call to action, whether that is to make a purchase or do some follow up action such as signing up or viewing another web page or even another video.
Your message will dictate the length of your animated video and therefore cost. If you are planning an animated video for social media, we would suggest a short video of around 15 seconds, whereas a video for your landing pages or placement on Youtube would likely be longer and more costly.
How can I get the best return from my animated video?
“The team at Squideo went above and beyond to make our vision into a reality. Every bit of feedback was listened to and the final result looked amazing. Overall, we are incredibly happy with the service.”
“We were extremely impressed with the speed and quality of the work Squideo did for us. The team are very friendly and professional, and we couldn't be happier to work with them.”