Animated explainer videos are short online marketing videos used to explain a company's story, product or services, often in a memorable way. They allow information or a service to be explained in a clear and succinct way and are a great method of communicating with a target audience in a short and simple way.

Animated videos are a much more cost effective and accessible method of video production. More companies than ever are are choosing animated video over live action (filmed) content, which involves additional costs such as actors, filming equipment, location costs and more. Change is inevitable and with animated video, updates and tweaks are seamless and straight-forward.

Successfully promoting your business or services requires something impactful. Let’s make no bones about it, the attention span of potential customers can often be limited. They are often more inclined to watch a video than they are to read a pitch about your services.

Getting someone to click on your explainer video is only part of the marketing battle. Once you’ve got a potential customer watching your video, you want to ensure they stay the course so that your marketing message can hit home.

An explainer video should be easily understandable and cut through the jargon. It should not be overly long, nor should it be a hard sell.

For many companies, embracing the services of an animated video production company for the first time can be daunting. After all, you don’t know that your outlay is going to bring you a return on your investment.

A well produced video can gain you traction whatever channels you promote it though. There are opportunities to be found whether your video is hosted on your own website, or if it is hosted elsewhere on the likes of Youtube or Vimeo.

Include your video in an introductory company email and you can boost your click-through rates. Use the power of your animated video to reach customers on social media via Facebook and Twitter, and you can be sure it is targeted to your core audience.

A quality video agency will turn out a product for your company with the following qualities:

• Impactful
• Professional quality
• Eye-catching
• Time saving
• Cost-effective 
• Based on good experience of competitors in your sector
• Short and to the point
• With a clear call-to-action
• Brings good ROI

If growing your business, increasing your brand awareness, and improving your conversion rate is your goal, then a video agency could be key to helping you achieve this. Video should not be underestimated as a way to achieve some of your key goals.

Quality, well planned video production doesn’t have to cost you your entire marketing budget. Costs will depend on your video requirements, but remember, cheaper is not always best, as a low-quality video could have the opposite impact and damage your brand.